Ruckman has been known to mock preachers whose pictures show up repeatedly in the same publication. Case in point: "… never published an issue without presenting you with a picture of himself a minimum of four times! … That is a publisher advertising himself in his own paper. (Ruckman, Peter. The Books of First and Second Thessalonians and Philemon. 2005, p. 24) Considering he's allowed his bookstore to sell coffee mugs with his picture plastered on it, we think it's another case of "do as I say, not as I do."